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Cutting checkout abandonment from 78% to 41%

Rebuilt a home decor store around a single-page checkout that shows shipping cost before it asks for an account.

The Sulit DecoHub storefront on desktop
78% → 41%
Checkout abandonment
GA4 · May 2026
+64%
Revenue per session
GA4 · May 2026
+81%
Mobile conversion
GA4 · May 2026
96
Lighthouse
Lighthouse · May 2026
Overview

The brief

Sulit DecoHub was losing three quarters of its checkouts. The fix was structural, not cosmetic.

The problem

What was in the way

Checkout ran to four steps and asked for account creation before revealing shipping cost. Customers left at the point of commitment, and the analytics showed it clearly.

What we built

The build

The Sulit DecoHub storefront

The problem

Checkout abandoned at 78%. The old flow asked for an account before it showed shipping cost, so customers left at the point they were being asked to commit.

The old four-step checkout
The rebuilt single-page checkout
AfterBefore
the checkout flow
A product page with variant selection
Product pages now render variants without a round trip.
We stopped losing people at the shipping step. That was the whole problem.
Head of E-commerce, Sulit DecoHub
How it’s built

frontend

  • Next.js
  • TypeScript

data

  • MongoDB

infra

  • Vercel
  • Cloudinary
Results in detail

What shipping actually changed

Every number below carries the tool it came from and the date it was measured.

78% → 41%
Checkout abandonmentGA4 · May 2026
+64%
Revenue per sessionGA4 · May 2026
+81%
Mobile conversionGA4 · May 2026
96
LighthouseLighthouse · May 2026
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