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Ranking 40,000 accounts every night

A nightly lead scoring pipeline that replaced manual triage. Sales now open one ranked list instead of sorting by hand.

The lead scoring dashboard on desktop
3h → 20min
Daily triage
client-reported · May 2026
+62%
Qualified leads
client-reported · May 2026
40,000
Accounts scored nightly
internal · May 2026
Overview

The brief

A sales team was spending three hours a day deciding who to call. We replaced that with a ranked list.

The problem

What was in the way

Account triage was manual and inconsistent. Two reps looking at the same account reached different conclusions, and nobody could say why one lead was called before another.

What we built

The build

The lead scoring dashboard

What we built

A lead scoring pipeline that reads CRM activity and ranks accounts daily. Sales open a single ranked list each morning instead of triaging by hand.

The nightly scoring pipeline, in outline
Scoring runs nightly; the dashboard reads yesterday close.
3h → 20min
Triage time
client-reported · May 2026
+62%
Qualified leads
client-reported · May 2026
How it’s built

frontend

  • Next.js

data

  • MongoDB

backend

  • Python

ai

  • OpenAI
Results in detail

What shipping actually changed

Every number below carries the tool it came from and the date it was measured.

3h → 20min
Daily triageclient-reported · May 2026
+62%
Qualified leadsclient-reported · May 2026
40,000
Accounts scored nightlyinternal · May 2026
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